Then we take a CPM number that makes sense to us. That’s basically every channel on YouTube, incidentally.Īfter we get the demos, we determine a price per video. If your channel is two-thirds English speaking and 50-percent men, there’s a good chance we want to work with you. Can we get demos?”Ī lot of brands think they know who their customer is - age, location, gender. Our first communication with a new influencer is, like, “We like you. To them, it’s a guaranteed paycheck because they know they’re working with us, and they can budget around that.īottom line, influencer marketing is pay what you want. There are probably 50 accounts we’ve worked with for two years that consistently deliver responses. We’re a secondary income source for all those people. We’ll tell an influencer, “We’ve sponsored a lot of people. But we’re transparent with the numbers that work for us. ![]() Influencers want as much money as possible. To learn more about Ridge Wallet’s marketing strategies, listen to Ecommerce Conversations by Practical Ecommerce’s interview with Sean Frank is The Ridge’s chief operating officer, on the episode “ Ridge Wallet Hits $50 Million with Influencer Marketing”įrank explain’s the brand’s approach to working with influencers: How does Ridge Wallet partner with YouTubers? The first time the brand partnered with this channel was for the video Hidden Mission with a HANDY reward? O_O (RDR2) on Nov 29, 2018. This integration marked the second time that Ridge Wallet worked with this channel. Just use the code hot stuff when checking out okay. I'll tell you what since you're so damn beautiful I'll give you a discount. If we look at the transcript of the video, this is the wording they use to present the brand:Īh the ridge wallet, those are pretty popular slim durable much better than those bulky wallet your grandma got yet they got them available of titanium aluminum and even carbon fiber. The shout out to the sponsor comes 0:04:14 into the video - near to the middle of the video. Use code HOTSTUFF to receive a 10% off discount!. The offer in the description for this video reads his video sponsored by: Ridge Wallet. The format they have appeared in the most is YouTube, and most of their mentions appear in gaming content. To date, The Ridge has worked with 604 Thought Leaders. RFID attacks aren’t a widespread issue but the threat from card skimming exists.” Ridge Wallet Sponsorship Overview TechCrunch explains, “RFID hacking is where someone swipes your personal data or information from an NFC-enabled credit card and makes fraudulent purchases. In their marketing, The Ridge places repeated emphasis on their RFID blocking technology. ![]() Since then, they have expanded into minimalist bags and phone cases, and grew to $50 million in revenue in 2020. In 2013, the company’s primary product was launched on Kickstarter. The company describes their design aesthetic as ”streamlining daily life through quality products redefining the everyday essentials-like wallets, backpacks, and chargers - with minimalist designs that don’t sacrifice function.” The wallet weighs only two ounces and holds no more than 12 cards and a few dollar bills. They created a slimline alternative, made from aluminum, carbon fiber and titanium. The company, The Ridge, was launched by a father-son team of founders, Daniel and Paul Kane, who were sick of their overstuffed wallets crammed with too many cards. However, he notes that the sponsorship deal has a lot of monetary value for YouTubers.Ridge Wallet is the accessory that YouTubers can’t get enough of. ![]() Other viewers on YouTube observed that the ads seemed a bit forced compared to other sponsored segments due to the frequency and style along being unhappy about their script. Ibxtoycat made a video showing how much the game company are willing to pay sponsors to promote their game in a video along with the reasons of not being sponsored by Raid: Shadow Legends such as the scripted wording in a document, the sponsors getting paid on a tier system and not a flat rate, the required wording in the sponsor's speech, showing a face with positive emotions, etc. The community tab is very active since there are posts weekly which is more frequent than new uploads to the channel. The videos mostly consist of techniques of getting better at the game such as teaching the viewer about the various mechanics. Find a dedicated community, comprehensive video summaries, and more! Raid: Shadow Legends is a video game that shows various battles. Raid Shadow Legends - Valentine's Day Champions! Check out an entire wiki about Raid: Shadow Legends over at Raid: Shadow Legends Wiki.
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